Country World Productions

Closed Captioning Sponsorship

Living without the sense of hearing is a difficult task that is impossible for people with normal hearing to understand. Without special aids, the hard of hearing are basically cut off from our everyday world and conversations.

While we may not be able to alleviate this handicap for all, we can support programs that help release silence for many. You can help too, through Captioning Sponsorships.

Future Of Closed Captioning

Sponsorships will heavily impact the ability for television stations/networks to be able to receive captioning in the future, especially beyond the 25th market where there are no mandates to regulate the amount of captioning provided.

In addition to providing a worthwhile benefit to the deaf and hard of hearing communities, sponsoring closed captioning will provide your company with the "Best Media Buy" on television today. Companies today are committed to being "socially responsible" and realizing the tremendous loyalty that is garnered by sponsoring a cause.

Benefits of Captioning Sponsorship

Provides a great media buy at low C.P.M.'s
Create brand awareness as a vehicle to promote new products
Company/sponsor is perceived as a "good corporate citizen"
Sponsors can receive a billboard or commercial spot that is less than regular commercial buy
Captioning is the only cause related sponsorship "with teeth" that includes media
Billboard spots reach 100% of the viewing audience

Advertisers that sponsor captioning are targeting a brand-loyal consumer group in the deaf and hard of hearing, who rely on the closed captioning services to enhance their lives. Advertisers also open up new markets in advertising such as children and non-English speaking adults who use closed captioning to help improve their language skills.

Captioning Sponsorship Attracts New Business

A recent poll conducted by Brigham Young University's Institute of Business Management revealed that 63% of those surveyed were more likely to purchase from companies that supported charitable causes. Additionally, 45% of the respondents said they would buy from a company supporting a charitable cause even if it meant switching brands.

If you are a company interested in sponsoring closed captioning for the deaf and hard of hearing communities, contact us at (920) 338-9201 or send an email to dmoorman@countryworldproductions.com.

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